PhP 458,000
Ref. 278240
31mm steel case
2021
Watch comes with Rolex NFC card, manuals, green tag and Rolex double box
The Rolex Datejust 31 Ref. 278240 is an elegant luxury watch featuring a 31mm Oystersteel case, pink sunray dial, smooth domed bezel, and Rolex automatic movement.
Combining classic Datejust styling with a soft pink dial, this stainless-steel model offers a refined appearance suitable for everyday wear and formal occasions. Its versatile 31mm size makes it an appealing choice for those who prefer a watch with balanced proportions.
Pink Sunray Dial
The defining feature of this Datejust is its pink sunray-finished dial, which creates subtle reflections as light moves across its surface.
The dial features the signature Rolex crown at 12 o’clock, central hour, minute, and seconds hands, and a date window at 3 o’clock with the recognizable Cyclops magnification lens.
Its soft pink color adds a distinctive touch while maintaining the timeless design of the Datejust collection.
31mm Oystersteel Case with Smooth Bezel
The Ref. 278240 features a 31mm Oystersteel case complemented by a polished smooth domed stainless-steel bezel.
Unlike the fluted bezel found on the closely related Ref. 278274, the smooth bezel gives this model a cleaner, more understated appearance.
A scratch-resistant sapphire crystal protects the dial, while the screw-down Twinlock crown contributes to its factory-rated
100-meter water resistance.
For a pre-owned watch, pressure testing is recommended before exposure to water.
Rolex Calibre 2236 Automatic Movement
The Datejust 31 is powered by the Rolex Calibre 2236, a self-winding mechanical movement featuring approximately 55 hours of power reserve.
The movement incorporates Rolex’s Syloxi silicon hairspring, Paraflex shock absorbers, and an instantaneous date display with quickset adjustment.
As a Rolex Superlative Chronometer, the movement is factory-certified to a precision of −2/+2 seconds per day after casing.
Stainless-Steel Bracelet
The Rolex Datejust 278240 is available with either a three-link Oyster bracelet or five-link Jubilee bracelet, both crafted from Oystersteel.
The Oyster bracelet offers a sportier, streamlined appearance, while the Jubilee bracelet provides a more traditional Datejust look with smaller, polished links.
Both bracelet styles complement the polished case and soft pink dial.
Frequently Asked Questions
What size is the Rolex Datejust 278240?
The watch features a 31mm Oystersteel case, positioned between the smaller Lady-Datejust 28 and the larger Datejust 36.
What color is the dial?
This model features a pink sunray dial, producing subtle changes in appearance depending on the lighting.
Is the Rolex 278240 made of solid gold?
No. The Ref. 278240 is crafted from Oystersteel, including its case, smooth bezel, and bracelet.
What movement does the Rolex 278240 use?
It uses the Rolex Calibre 2236 automatic movement, with approximately 55 hours of power reserve.
What is the difference between Rolex 278240 and 278274?
The Ref. 278240 features a smooth stainless-steel bezel, while the Ref. 278274 features an 18k white gold fluted bezel.
Does the Rolex Datejust 31 have a date?
Yes. It features a date window at 3 o’clock with Rolex’s signature Cyclops magnification lens.
Why Buy the Rolex Datejust 31 Pink Dial 278240?
The Rolex Datejust 31 Steel Pink Dial Ref. 278240 combines timeless Rolex design with a distinctive yet understated dial color.
Its 31mm Oystersteel case, pink sunray dial, smooth bezel, and Calibre 2236 automatic movement make it a versatile luxury watch for everyday wear and special occasions.
For buyers seeking a classic stainless-steel Rolex with a softer, more contemporary appearance, the Datejust 31 Pink Dial is an appealing choice.
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